TheMarketingblog

Irn-Bru welcomes Madonna to Scotland with Bru-Bra

Via Drinks Brands … Scotland’s most famous soft drink has continued its humourous look on life in the way it has welcomed Madonna’s first ever gig in Scotland – replicating Madonna’s famous bra Irn-Bru style.

More conical, for comedic effect, the Irn-Bru bra was sported by a model, happily posing for cameras and re-enacting those Madonna moments we all know and love from the 80′s and 90′s.

The Irn-Bru commemorative bra was then placed on ebay, making £58 for a charity of Irn-Bru’s choosing.

Speaking of Madonna’s visit in build up to the event, an Irn-Bru spokesperson said: “Madonna’s recent wardrobe malfunctions have inspired us to create the ‘Bru-Bra’, to welcome her to Edinburgh and get her through her first ever Scottish gig.”

For more information on the latest Irn-Bru promotions, follow the . Don’t forget to like us whilst you’re there – www.facebook.com/drinksbrands.

 

Leave a Comment