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Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

New brand positioning, identity, strategy and name, developed in collaboration with Start Design, puts Key Group in a position to develop the £77bn later life lending sector to help more people finance a better retirement

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector Read More »

Start Design launches ‘First Women’ concept with Sports Podge 2019, to help raise the voice of women in sport

Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting calendar, at the prestigious Institute of Directors on Pall Mall. Now in its 14th year,

Start Design launches ‘First Women’ concept with Sports Podge 2019, to help raise the voice of women in sport Read More »

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences Read More »

Initials launches technology and innovation unit LABS with two senior team appointments

Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.

Initials launches technology and innovation unit LABS with two senior team appointments Read More »