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Image Source Cyber attacks increased significantly in 2024. This hugely increases the number of businesses of all sizes that are vulnerable online. Protecting your company from these growing threats is the task the NIST 800-171 framework can help you with. […]

Image Source In 2024, 846,000 companies started in the UK. This is evidence of how the UK’s entrepreneurial spirit is so powerful. If you want your business to succeed in the long run, you will need to close deals in

Creating a strong visual impact on customers is essential for many B2C brands. It’s not simple enough to appeal to them orally or using the power of written text. You have to find other ways under their skin.  But how

Success in business can be measured by various metrics. Ultimately, though, sales conversions are the key to success. Without revenue, there soon won’t be a company to improve anyway.  It can seem like a daunting challenge. After all, every business

Business-to-business telemarketing is a powerful tool for reaching potential clients and generating leads in the corporate world. However, mastering this art requires a specific set of skills and techniques.  From conducting effective phone calls to building rapport and closing deals,

Marketing to educational institutions requires a unique approach and understanding of the specific challenges and needs of the education sector.  With the increasing competition among educational institutions, it is crucial for marketers to develop effective strategies to engage with decision

Introduction Marketing today isn’t just about selling—it’s about storytelling, connection, and delivering real value. That’s where content marketing comes in. Unlike traditional advertising that pushes messages onto consumers, content marketing focuses on attracting and engaging them through high-quality, relevant content.

In the digital age, attracting attention isn’t enough—brands need to turn interest into action. Persuasive marketing blends psychology, data, and strategic messaging to guide potential customers toward making a purchase. Understanding how people think, what drives their decisions, and how

Integrating sales and marketing is essential for business success, yet many companies struggle with aligning these functions effectively. A fractional VP of sales can offer a strategic solution to bridge the gap between these essential departments. By fostering collaboration, businesses