TheMarketingblog

Andy Brown

New Signal #Infographic: Why a single view of the customer is vital for marketers:

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA […]

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JAC Vapour Sees Considerable Rise In Online Sales Of Its E-Cigarettes Through Performance Marketing

JAC Vapour, the UK’s leading supplier of e-cigarettes and accessories announced today that global sales of its products online have increased exponentially from its affiliate marketing campaign. In May 2014 JAC Vapour exclusively partnered with performance marketing network Paydot to

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Digital Marketing and Technology Leader Neil Joyce Joins Signal as Managing Director, EMEA

LONDON – February 3rd, 2015 –Signal, the global leader in real-time, cross-channel marketing technology, today announced that digital marketing and technology expert Neil Joyce has joined the company as Managing Director, EMEA, where he will lead Signal’s sales and business

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Suite or Best-of-Breed? New research report finds neither digital marketing approach addresses cross-channel data and technology challenges

London: January 20, 2015 – In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories. Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Movers and Groovers : AffiliRed appoints Irene Otero as Communications and Marketing Executive

AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets . A graduate in Cultural Communication and Journalism, Irene has a great deal of

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Winners Of The 2014 AffiliRed Awards announced, celebrating outstanding achievement In Performance Marketing For The Travel Industry

AffiliRed, today announced the winners of this year’s AffiliRed Awards, the annual ceremony recognizing excellence in performance marketing for the travel and tourism industry. Now in its 3rd year, the AffiliRed Awards celebrate AffiliRed’s recognition of clients, honoured for their

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