TheMarketingblog

Andy Brown

Google and conversion optimizers share a common goal: we all want to make websites better for our users

By Stephen Pavlovich, CEO and founder of Conversion Factory – www.conversionfactory.com When Google was just a few years old, they wrote an article “Ten things we know to be true” [http://www.google.com/about/company/philosophy/]. The first item on the list is “Focus on […]

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ItalyXP appoints AffiliRed to deliver a global campaign promoting brand awareness and business growth

ItalyXP, the online marketplace that provides a range of selected exclusive offers for unique experiences in Italy’s premier cities, has appointed AffiliRed (www.affilired.com) to manage a global marketing programme that will extend brand awareness and increase lead generation. AffiliRed, which

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Woolies – supplier of specialist car accessories and parts has new website

Woolies, Europe’s leading provider of specialist car accessories, has announced the launch of a new website as it focuses on eCommerce to increase sales of its range of car products. Woolies @wooliestrim is the UK company that supplies specialist car

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The strongest online persuader you’ll ever encounter: Yourself / By Dr Aaron Ballick

By Dr Aaron Ballick It’s time we were honest with ourselves about online persuasion, don’t you think? As every day passes, the online environment becomes more and more a part of our daily lives. With this being the case, the

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“If you’re not paying for it, you become the product” / The Chinwag Psych London event this Thursday 15th May

By Dr. Aaron Ballick, Psychotherapist, consultant, and author of The Psychodynamics of Social Networking. This is a longtime adage often applied to the current state of the digital world where so much appears to be free, but this is only

“If you’re not paying for it, you become the product” / The Chinwag Psych London event this Thursday 15th May Read More »

Danubius Hotel Group appoints AffiliRed as its performance marketing company

Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed (www.affilired.com) to manage a highly targeted advertising campaign through its affiliate partners. The Danubius Hotels Group (www.danubiushotels.com) is one

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Europe’s leading summit on behavioural science for business / Chinwag Psych London 15th May 2014

Europe’s leading summit on behavioural science for business announces a stellar line-up of speakers ready to drill down on psychology, neuroscience and behavioural economics for today’s multichannel business London UK: Chinwag Psych Londonr  @ChinwagPsych today announced details of this year’s London event which takes

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How IBEROSTAR Hotels & Resorts combined a tailored affiliate marketing programme with digital marketing activities to increase sales and raise global awareness of the brand.

Background IBEROSTAR Hotels & Resorts is a leading hotel chain with a presence in the major tourist destinations in Spain, the Mediterranean and Caribbean. The company has around 100 hotels of 4 and 5-star quality for leisure travel and corporate

How IBEROSTAR Hotels & Resorts combined a tailored affiliate marketing programme with digital marketing activities to increase sales and raise global awareness of the brand. Read More »