The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.
Nearly half of businesses concerned about impact of “Track and Trace” on data privacy Read More »
Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation
‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA Read More »
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair. The pair are also joined by two newly elected additions to the DMA
Disney’s Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation. The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive
DMA Talent, part of the Data & Marketing Association, has published new guidance, ‘DMA Talent: Autism Employer Guide’, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT. The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned
DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent Read More »
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The in-housing gap : Productivity and creativity expectations fall short Read More »
The Data & Marketing Association’s (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.
Direct marketing and social media skills significant to future business success Read More »
