The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals. According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations […]
Marketers ignoring the real value of referrals and word of mouth in customer acquisition Read More »
Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association. To help businesses
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association’s (DMA) latest figures show door drops have remained stable. The DMA’s latest ‘Annual door drop report’ reveals a steady year for
Door drop spend remains stable despite GDPR Read More »
Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most
DMA becomes the Data & Marketing Association Read More »
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign. The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs,
Scotland must lead the data revolution through ethics and inclusivity .. DMA Read More »
Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative World Autism Awareness Week, taking place during the first week of April this year, will inspire people across
Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent Read More »
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic. According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme
Marketers need to look beyond loyalty points and freebies, reveals DMA research Read More »
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value
What is the true value of data? New industry campaign seeks answers Read More »
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails
Consumers receive fewer emails post-GDPR, reveals latest DMA research Read More »
