Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year.
Boursin to organize “The Heist of the Century” with Young & Rubicam Paris! Read More »
New report from AdRoll reveals how advertising technology is changing the traditional media agency model: 80% of agencies say that buyers are evolving more into tech strategists and traders 88% say planners are evolving into data analysts Yet 40%
The convergence of social media with wider digital media offers marketers reach beyond what is possible through any other media and is well reported and understood. The convergence of experiential and digital however is less well reported and even less
“Wakey Wakey to digital and experiential convergence” Read More »
CheltenHAM Festival case study – key points: Space built a specially designed course for miniature pigs to race wearing the silks of the runners from a key race each day Races were filmed and edited into a variety of long
CheltenHAM Festival case study Read More »
Strawberry & Raspberry and Lemon & Lime flavours available from December Volvic® is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go
Volvic® Touch of Fruit launches new 500ml on the go flavoured sparkling range Read More »
Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’
Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity Read More »
New Predictive Scores leverage data science to create smart profiles that predict each customer’s likelihood to engage….. New Predictive Audiences automatically create customer segments, defining the best audience for any journey …..Leading brands like DonorsChoose.org, Mattel and Rue La La
xAd’s third annual UK study shows 56% of consumers who research goods and services in-store convert to purchases on location. xAd, the leader in location-based marketing that enables marketers to reach the right people based on the real places they
eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas period. The two audience segments, unveiled today, are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on
eBay celebrates Black Friday by launching new, Christmas-themed shopper segments Read More »
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media. Poll also
