Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that […]
Is slowing down the key to keeping up in our fast-paced world? Read More »
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
57% of UK consumers would stop watching Netflix if commercials were introduced Read More »
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement
New survey shows content campaigns are being measured using wrong KPIs Read More »
Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category. The new “Content Leadership & Innovation Award” will
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at
AudienceProject launches first individually-based addressable TV measurement Read More »
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that
New media research by GlobalWebIndex reveals valuable untapped TV audience Read More »
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality,
New analysis shows that quality journalism continues to win the war on attention Read More »
Latest The Chemistry Works, a club of independent creative agencies across core marketing and branding disciplines who work together to help clients bring their brands to life, was awarded a Silver for ‘Best Visual Identity from the Food and Beverage Sector’
Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard
Shell lights the way with top prize at the 2018 World Media Awards Read More »
