Digital marketing technology company, AudienceScience®, has strengthened its global team to expand its enterprise Gateway platform and provide the enterprise structure and scalability that its growing global advertiser client base requires. Mark Connolly has been appointed to the newly-created role […]
While marketers spend more than ever before on digital advertising, few possess the transparency and control needed to make the most of their digital investment. The 2013 International Media Image Survey (I-MIS) reveals that marketers lack detailed insight into their
Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level. It uses leading-edge, cross-platform technology to ‘bring’ consumers to
WDMP creates ‘360 Degree Virtual Reality Experience’ to promote Monarch Ski Read More »
Digital marketing technology company, AudienceScience®, today announced Natalie Mazer, formally VP Product Management at Videology, has joined the company as Vice President Strategy and Development. In this role, Mazer will be responsible for the continuous development and evolution of the
Donald Hamilton has been appointed Managing Director UK of independent Publisher Trading Desk Zodiak Advertising. Zodiak Advertising is a division of digital and branded content company Zodiak Active (part of the Zodiak Media Group) and currently trades over 6.6 billion
New research results revealed by digital marketing technology company AudienceScience® demonstrate that senior marketers across Europe feel ill equipped to measure the return on investment they make from their digital marketing spend – hindered by the fact that the majority
AudienceScience® Research: Advertisers lack transparency needed to prove Digital ROI Read More »
Leading ad technology platform now offers unprecedented ability to combine best of premium, direct buying with that of programmatic buying. AudienceScience® is pleased to announce the release of the latest version of its proprietary Gateway SaaS enterprise platform featuring Gateway
Simon Wright, MD Greenwich Design The value that great design can add to a brand is something that is very often undermined. It’s not just expensive colouring in – design is a very important component in building brand engagement –
The importance of colour psychology in brand building Read More »
A new commissioned study by Forrester Consulting on behalf of AudienceScience finds that brands benefit from managing marketing technology directly rather than through media budgets and agency fees. The research reveals that marketers benefit significantly from adopting enterprise-grade vendor selection
New Forrester research shows brands benefit from directly managing marketing technology Read More »
Digital marketing technology company AudienceScience® is launching its audience data modelling product, Gateway DATA Predict (Predict), in Europe and APAC. Originally available only in North America and Germany, Predict provides advertisers with a sophisticated and effective means to increase the
AudienceScience ‘Predict’ creates major boost in audience size for digital advertising Read More »
