Outdoor advertising and experiential agency Saximo has been awarded exclusive rights by Transport for London (TfL) to brand London Overground trains and Ticket Barriers. Saximo’s Rail Network business will provide advertisers with high impact advertising opportunities at 84 stations which […]
Saximo has been awarded exclusive rights by Transport for London (TfL) Read More »
Following a number of new client wins including Prudential, Just Retirement, F&C asset management and the University of Southampton, recent DMA Grand Prix winner WDMP, has appointed Louise Roberts to create and head up a new account group. Roberts joins
What is inTV? The International Television Research Group is an industry body consisting of research executives from the major international television stations. Innovations in International Insight / Research 2014 – Feb 6th 2014 Audience measurement used to be about counting
As part of the annual Marketing 4 Start-Up Britain event, recent DMA Grand Prix winner, direct response and digital marketing agency, WDMP, adopted coffee capsule newcomer, CaféPod, and will act as a mentor, providing them with marketing expertise, strategy guidance
WDMP have adopted coffee capsule newcomer, CaféPod, and will act as a mentor Read More »
Premium Italian publisher, Gruppo 24 ORE, in partnership with Zodiak Advertising has announced the launch of the first Italian automated advertising platform: Premio.
With a few exceptions (such as a well known airline!), most brands value their customers very highly these days, and that’s quite right. However, fewer put such high value on their own staff. And that’s wrong. Your own staff are
Why you need to make internal communications a priority in 2014 Read More »
Sophie Burke, Head of Marketing at global digital fitness media company Zoom Media, thinks that brands should be turning up the music this Christmas……….. So, still a few days to go until we’re past the middle of winter. For now,
Video / Turn the music up .. Sophie Burke, Zoom Media Read More »
By Donald Hamilton, Managing Director, Zodiak Advertising If someone mentions algorithms to me again I am going to yell very loudly! People are using algorithms like they’re going out of fashion. In the world of programmatic buying they seem to
Direct response and relationship marketing agency WDMP won the top accolade at last night’s 2013 DMA Awards for its Direct campaign for Monarch Airlines, beating off stiff competition from other top agencies including M&C Saatchi, Havas EHS, Publicis Chemistry and
WDMP Scoops Grand Prix at DMA Awards for Monarch Airlines Augmented Reality Campaign Read More »
Simon Wright, MD, Greenwich Design There are many amazing facts about the internet. There are 2.2 billion users around world, making 100 billion searches every month. 60 seconds is a long time in the life of the World Wide
How to gain real value from your website / Simon Wright, MD, Greenwich Design Read More »
