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SugarCRM Helps Ireland’s Local Government Management Agency Handle Customer Support For New Property Tax

SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced Ireland’s Local Government Management Agency (LGMA) is using SugarCRM software to support an online payment system for its household property tax. The CRM project is part of a series […]

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“It’s the age of the customer and Inbound Marketing is key to successful customer engagement”

Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software, today shared that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into

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Gartner predicts that refusing to communicate by social media will be as harmful to companies as ignoring phone calls or emails is today

Analysts to Explore the Risks and Benefits of Social Engagement, and How to Turn Information Into Insight, at the Gartner Portals, Content & Collaboration Summit 2012, 19-20 September in London As familiarity with social media grows, customers’ expectations about how

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Research : Constant Contact survey reveals that small businesses need help evaluating social media marketing success

Are you one of the small businesses that overestimate what is needed for successful Facebook marketing? A new survey from online marketing tools provider Constant Contact®, Inc. indicates a strong disconnect between British small businesses’ perception of social media marketing success

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