When is ‘independent’ not ‘independent’ when it comes to judging prize promotions? If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book […]
Judging prize promotions .. PromoVeritas Read More »
America may be the land of the free, but running prize promotions there is not always plain sailing because different states have different laws. PromoVeritas have worked on many American promotions and are experts on all the issues and different
10 Top Tips – Running promotions in the USA … PromoVeritas Read More »
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike. They are truly are a
Thinking of running an Advent promotion -six top tips? / PromoVeritas Read More »
Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season. However you should bear in mind that this is a busy time of year
Ten top tips for a successful festive promotion : PromoVeritas Read More »
Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they
A look at the laws of running prize promotions in Spain …. PromoVeritas Read More »
A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu
It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public
Are you breaking the rules when it comes to your winners? / PromoVeritas Read More »
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns
10 top tips for running promotions on social media / PromoVeritas Read More »
Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.
Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas Read More »
[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world. Until recently
3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas Read More »
