AI has been the talk of the town for the past two years with the rise of generative AI. And it’s not going away, 2025 is going to be the year of real game changers. Beyond productivity, AI will change […]
2025: The Year AI Goes Big Read More »
Consumers want experiences they can actively control, not just catchy ads. Brands must take an agile, data-first, and privacy-first stance to stay ahead of the competition. To generate the kind of significant interactions that propel growth, this entails investing in
Why AI, data, and agility will shape the marketing landscape in 2025 Read More »
TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, according to recent insights from Optimizely, a leading provider of digital experience platforms (DXP). This research highlights how marketers are
Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals Read More »
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience Read More »
In the era of digital media, success on social platforms isn’t just about throwing content into the void and hoping for the best. It’s about precision, strategy, and—perhaps most importantly—data. Among the latest trends driving this precision is artificial intelligence
Using AI to Analyze Successful Posts: Unlocking the Secrets of Online Engagement Read More »
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today’s market. Combining cutting-edge features like collaboration tools, contextual
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London Read More »
