Generative AI is creeping into newsrooms, infiltrating storytelling, and subtly shaping the way we consume media. But here’s the thing—most Brits aren’t entirely on board. A recent YouGov survey reveals something striking: 65% of Brits are worried about misinformation and […]
Marketing budgets are getting tighter. Before the pandemic, businesses typically spent about 11% of their revenue on marketing. Now, in 2024, that number has dropped to just 7.7%. When budgets shrink, marketing is often the first to get cut. Why?
From Clicks to Customer Value: How to Measure What Really Matters in Marketing Read More »
Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s
We are in an era where every penny counts. Departments across businesses are feeling the pinch as budgets tighten – and marketing is too often first on the chopping block. Preceding the pandemic, average marketing spend was around 11% of
AI has been the talk of the town for the past two years with the rise of generative AI. And it’s not going away, 2025 is going to be the year of real game changers. Beyond productivity, AI will change
2025: The Year AI Goes Big Read More »
Consumers want experiences they can actively control, not just catchy ads. Brands must take an agile, data-first, and privacy-first stance to stay ahead of the competition. To generate the kind of significant interactions that propel growth, this entails investing in
Why AI, data, and agility will shape the marketing landscape in 2025 Read More »
TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
