TheMarketingblog

Business

No Name, No Problem: Brits Drop Brand Loyalty for Cheaper Alternatives, New Research Finds

I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t

No Name, No Problem: Brits Drop Brand Loyalty for Cheaper Alternatives, New Research Finds Read More »