Latest marketing nuggets
More great nuggets from theMarketingblog , Professor Suzanne Franks , Global Consumer Foodservice Survey 2011 , Jemm Group , AppNexus , Qype , City University London
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Marketing
550 social media experts covering 35 markets / Social@Ogilvy is born
Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company’s agencies, connecting Ogilvy’s social media experts in all areas of business including
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‘Dare to be Digital’ competition / Ireland
The gaming industry offers students some of the most “viable and exciting” opportunities in Ireland, according to Dr Stephen Brennan, director of marketing and strategy of the Digital Hub Development Agency (DHDA), at the launch of the Irish leg of
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Demonstrate the power of sharing via our mobile devices on Valentine’s Day / Samsung
Samsung Electronics UK today announced a digital and online competition that offers people the opportunity to see their love story in lights on the Samsung screen at Piccadilly Circus. http://www.facebook.com/SamsungUK.
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High-street retailer truly innovating in the e-commerce space
Waitrose has selected Criteo to implement online behavioural targeting technology, in order to present shoppers with more targeted offers.
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Major new marketing campaign for Warburtons
Warburtons, the UK’s number one bakery brand, has announced significant investment into a heavy-weight fully integrated marketing campaign aimed at driving both sales and category growth within the bakery category at the Breakfast occasion.
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“Businesses continue to invest in newer, innovative types of gift card schemes”
Strong corporate sector continuing to drive growth of UK gift card & voucher industry, new report reveals
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Just launched creative play apps for children
Children’s publisher will launch creative play apps for children based upon its solely owned and third party licensed content. First app will be launching February 2012 and branded Me to You, the bestselling brand from Carte Blanche Greetings
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Movers and Groovers at WDMP
WDMP has continued its successful start to the year following new account wins and the continued growth of existing clients, such as Tesco Bank and Philips, by making a number of key appointments.
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“Our aim is to ‘sharpen’ the Mercedes-Benz brand” / London Fashion Week
The UK’s premier style event returns this month as the world’s leading designer and fashionistas descend on the Capital for the latest instalment of London Fashion Week, which also marks Mercedes-Benz’s sixth season as the official car supplier to the
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