Pay-per-click (PPC) advertising effectively drives traffic to your website and increases your online visibility. However, with so many businesses using PPC advertising, it’s important to understand what your competition is doing and how you can compete with them. That’s where […]
How to do a PPC Competitive Analysis? Read More »
Effective customer engagement is a continual trial for brands trying to make an impact in their industries. Customer experience is what drives brand growth, and without it, a brand cannot survive against its competitors. The most successful modern brands have
The Advantages of Personalized Customer Engagement: Insights from Mitto Case Studies Read More »
Brand image is one of the most important elements of your business. It defines the perception of your brand among your target audience, which is important for attracting new customers and retaining the existing ones. Simply put, a brand image
7 Tips to Improving Your Brand Image Read More »
Fraud in digital advertising is a barrier to full budget utilisation and achieving your goals as a marketer. Across pay-per-slick (PPC), mobile apps and social media advertising, you could be losing budget to invalid traffic and seeing an impact on
Building a Business Case for Ad Fraud: The Marketers’ Battle for Bigger Budgets in 2023 Read More »
For businesses looking to gain momentum quickly and reach the top of search engine results pages, the concept of search engine marketing can be extremely appealing. But before you go any further, it’s important to understand the very basics of
The Basics of Search Engine Marketing Read More »
Content creation is the fastest growing means of earning a living in our generation today. Social media as proven effective as a good marketing platform. Anyone with a large following can advertise a product to their consumers at affordable rates.
How to Make Our Social Media Content Eye-Catching Read More »
Getting brands on board with creating a digital presence has been enough of a challenge over the years and now we’re asking them to put money behind advertisements? Hear us out. It is relatively easy to post content on a
4 Reasons to Consider Paid Social Media Advertising Read More »
Your beauty salon falls under the most competitive business on the market today. As a matter of fact, the overall global haircare market including hair salons is projected to increase up to $102 billion by the year 2024. This expanding
Examples of Digital Signage in Salon Suites Read More »
While we’ve seen a massive revolution in digital/online marketing over the last two decades, it’s wrong to say ‘print is dead’ or that offline marketing is old-fashioned, far from it. In our experience – and we’ve been operating since 1995
PRINT IS DEAD? NOT IN THE BOOMING WORLD OF OFFLINE MARKETING Read More »
Sometimes it’s difficult to choose which marketing strategies to use when trying to get your brand out there. Though posters may seem an outdated strategy to some, it still holds a large range of advantages over digital marketing tools to
Posters: Timeless marketing tools Read More »
