Mobile marketing – Five ‘fresh’ facts for your new presentation
Only 6% of brands’ Facebook fans engage with a brand’s Facebook content more…
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Startups
The eDA aims to provide members with education, innovation and regulation to ensure the deals industry grows with integrity
Global Daily Deal Association evolves to unite diversifying industry The eDeal Association (eDA), the first trade organisation for the ‘deals’ industry, has been announced today after a comprehensive audit, review and rebranding exercise.
Research : Half of adults online (53%) say their online and in-store experiences are likely to affect how they shop for gifts and presents this Christmas
More than half of adults online (53%) admit that their online and in-store experiences with brands are likely to affect who they choose to shop with for gifts and presents this festive season, according to an online YouGov survey commissioned
All about a new social media website based around recommendations, called Snoox / Steve Hurn, Reevoo
Steve Hurn, CEO at Cloud-based social commerce company Reevoo comments on Snook: “The launch of yet another social media network shows not only the appetite for consumers to interact socially online, but also the jockeying within the industry in the race
Research – Twitter study / People who see tweets from retailers are more likely to purchase a product.
Twitter study says Twitter exposure drives purchases | WebProNews Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600
Will 2013 see the end of paper couponing fraud? / Comment from Shopitize
The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually
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Achieving maximum ROI from online marketing and sales / Conversion Conference London
www.conversionconference.co.uk/Conversion Conference London brings together a host of international experts, with a programme of engaging presentations and interactive sessions which explain how to improve sales and dramatically increase your site’s conversion rates. Nick Holzherr, BBC’s The Apprentice Finalist and Co-Founder
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Video : What is content marketing? ContentPlus ask ad:tech attendees
Watch the video. ContentPlus write .. Content marketing is the latest buzzword. Large and small businesses alike are seeing how quality content can attract, engage, grow and convert consumers, and turn them into loyal, repeat customers.
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“First mobile couponing that operates right across retail” / Sam Blunt, Kellogg’s UK
Shopitize has begun piloting a mobile couponing app that lets British shoppers get cash back on their Jaffa Cakes and Coco Pops. The firm has signed up Kellogg’s and United Biscuits for a thousand-strong pilot of its couponing service this
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A flash-sales site for moms and kids called Zulily just raked in $85 million in funding and has released a new iPad app
The deal industry—whose pending demise has been widely reported primarily because of Groupon—may have just gotten an adrenaline shot on par with the that Uma Thurman’s character received in Pulp Fiction. Zulily announced Thursday an $85 million Series D round led by