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Startups

Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul. The founding trio open their doors for business […]

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10 things agencies must have in a social media management tool

What Agencies should look for in a Social Media Management Tool Vishal from Sendible writes ..    While reading an excellent blog post by Chuck Hemann on A Buyer’s Guide to Social Media Management Software I thought it would be great to

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6 new conferences at IRX 2013 – Speaking & Sponsorship Packages

Internet Retailing Expo 2013 is pleased to announce the 6 conferences over 2 days that will form an exciting and integral part of the learning opportunities associated with the show and be a prime driver for visitors to attend. The 6

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Retail News / Cider maker lands Tesco listing for new fans to enjoy them over the festive season

Cornish Orchards Andy Atkinson, left, and head cider maker John Clare toast the company’s success The cider specialist’s flagship Cornish Gold is being sold in 40 stores in Devon and Cornwall alongside the traditional Farmhouse cider and the classic Vintage

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“Ensure that your new customers enjoy a great first experience with you” – Stuart Armstrong,MailPerformance UK

Stuart Armstrong writes .. Welcome to the World of Email http://www.mailperformance.co.uk/ In the complicated, dog-eat-dog world of modern business, it’s always interesting to note that there are a number of elements that are under-utilised, and even taken for granted when

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AdInsight is going through a major rebrand, changing its name from AdInsight to ResponseTap

AdInsight, the UK’s leading provider of call tracking and call analytics solutions, announced today that it is rebranding the company. The new name ResponseTap, was developed to reflect the positioning of the company going forward, its focus on the development

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Point of Purchase / Unilever, McCormick Foods, POPAI and Reckitt Benckiser experts talk about trends and developments / Marketing Week

Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments. Make your PoP marketing music to shoppers’ ears

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“Phone calls produce the most valuable leads” – Stuart Buckley Founder of Calltracks

Using Phone Call Tracking to Maximise Profits from Pay Per Click Campaigns PPC Call Tracking is a method of identifying what happens when a visitor on your website picks up the phone and dials the number on your website. Historically

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Why many people do not support their local operator even when they feel they should / Nigel Risner

Nigel Risner and his very important ‘customer satisfaction’ question  ..  Should you support your local independent stores? This week I decided to venture into our local post office where we have been going for more than ten years and experienced

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Nine suggestions to help you become a better business blogger / Paul Chaney

Paul Chaney writes … Blogging is a combination of science and art. The science part requires that bloggers use the latest search-engine-optimization tactics. The art is to hone writing and editing skills. But it doesn’t have to be as difficult

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