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Women for Women

Movers and Groovers : WDMP has appointed Louise Roberts to create and head up a new account group

Following a number of new client wins including Prudential, Just Retirement, F&C asset management and the University of Southampton, recent DMA Grand Prix winner WDMP, has appointed Louise Roberts to create and head up a new account group. Roberts joins […]

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Women for Women : Using models who haven’t been digitally enhanced

The Aerie Real campaign is aimed at using models who haven’t been digitally enhanced. The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.  

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Women for Women : Want to win the favour of women – then go to the social hubs where female audiences hang out

A helpful free book by Insights in Marketing . The book Getting Women to Buy: Better Insights to Transform your Marketing, helps marketers decode the personalities of women buyers by organizing them into five categories or prototypes who adhere to certain

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“I just came across this video and it made me think about … life” / Schwarzkopf Nectra Color

Once in a while I get to see a special commercial. One that brings a big smile and also a glimpse of some tears. This is one that does exactly that. . In any relationship, there are pros and cons,

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