Bella Poarch’s lip-syncing video to the song “M to the B” by Millie B is the most liked TikTok video of all time. This short little video posted in August 2020 went viral & got almost 50 million likes and […]
The Most-Liked TikTok Video of All Time: Bella Poarch’s Viral Success Read More »
Generative AI is creeping into newsrooms, infiltrating storytelling, and subtly shaping the way we consume media. But here’s the thing—most Brits aren’t entirely on board. A recent YouGov survey reveals something striking: 65% of Brits are worried about misinformation and
A groundbreaking global study has just revealed a game-changer in retail advertising—convenience stores may be the secret weapon for brands looking to make a lasting impact. New research from the Co-op Media Network (CMN), in partnership with eye-tracking specialists Lumen
Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s
If you’ve been singing along to a Macy’s holiday ad this season you’ve probably also been wondering, “Who is the girl in the Macy’s commercial?” That smile and energy is Alison Brie, the star of Macy’s 2024 campaign, “Macy’s Gift
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TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the
Who Is the Girl in the Apple Commercial Read More »
The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one
AI and the new era for creatives Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
