TheMarketingblog

Email Marketing

Get more out of your email marketing .. Gemma Baker, Click4Assistance

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users. Fast forward to 2017

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Special Offer : 10,000 free emails per month for B2B marketing professionals

Turn leads into engaged customers. 10,000 free emails per month. Exclusive to theMarketingblog E-goi simplifies marketing: email campaigns, sms, push notifications and voice, all through an online multichannel platform. It is the solution to generate more and better business opportunities.

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LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult

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Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the

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‘Fresh’ research on mobile marketing and the customer experience

Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83%­ 51% of sales

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