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Email Marketing

All that time you put into creating interesting articles. Make much better use of them

You are more than likely spending valuable management time on creating interesting articles. All well written. All with an important message. All designed to get you new business. All probably getting you little or no extra exposure. They deserve to […]

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“Halo 4 Stuffed Crust Pizza” / A perfect tie-up for Pizza Hut Delivery

Pizza Hut Delivery has enlisted the expertise of a die-hard gaming fan and top blogger to create the company’s latest marketing campaign after the pizza lover’s review of the company’s 2011 limited-edition “Halo Anniversary Pizza” generated over 30,000 views on

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“Ensure that your new customers enjoy a great first experience with you” – Stuart Armstrong,MailPerformance UK

Stuart Armstrong writes .. Welcome to the World of Email http://www.mailperformance.co.uk/ In the complicated, dog-eat-dog world of modern business, it’s always interesting to note that there are a number of elements that are under-utilised, and even taken for granted when

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“Phone calls produce the most valuable leads” – Stuart Buckley Founder of Calltracks

Using Phone Call Tracking to Maximise Profits from Pay Per Click Campaigns PPC Call Tracking is a method of identifying what happens when a visitor on your website picks up the phone and dials the number on your website. Historically

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Times of the day that are most effective for reaching mobile users by email

Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email, finds TailoredMail in an October 2012 study. Based on an analysis of

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Nine suggestions to help you become a better business blogger / Paul Chaney

Paul Chaney writes … Blogging is a combination of science and art. The science part requires that bloggers use the latest search-engine-optimization tactics. The art is to hone writing and editing skills. But it doesn’t have to be as difficult

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“Three out of five SMEs feel they lack the expertise and are worried about the costs – both financial and time – involved in launching an online ad campaign / Sean Riley, CEO of Ad Dynamo

First one-price-for-all online ad system offers businesses online marketing simplicity. 58 per cent of small-to-medium sized businesses are concerned about the time, costs and expertise they need to implement online advertising campaigns. New Price Plans by Ad Dynamo empowers business-owners

“Three out of five SMEs feel they lack the expertise and are worried about the costs – both financial and time – involved in launching an online ad campaign / Sean Riley, CEO of Ad Dynamo Read More »

It’s less than a week to go before Inbound Marketing UK 2012 / Promo code inbound50 gives you a massive 50% discount

Alex Balfour, head of digital for London 2012 Olympics LOCOG is speaking at the Inbound Marketing UK 2012 Events / Promo code inbound50 gives you a massive 50% discount for Inbound Marketing UK Don’t miss David Meerman Scott at Inbound

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Six steps to a better subject line / Stuart Armstrong,MailPerformance UK

Together with the From line, the email subject line serves as your headline. The combination of these two key elements will determine your customer’s likelihood of reading further.The From line reveals who you are and hopefully reminds your customers why

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