Tracking the development of mobile as a marketing and retail channel, David Murphy says that brands have realised they must go beyond apps to develop a mobile strategy The versatility of mobile as a marketing tool is one of its […]
EasyInsites, an online research agency specialising in custom panels and online fieldwork, and Cint, a technology company providing solutions for gaining high-quality market insight, presented controversial findings today at the CASRO Technology Conference in New York City. Their study found
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.” The survey showed strong and growing adoption for a wide range of standalone and
75% of companies say they plan to adopt mobile within the next year /StrongMail Read More »
Here is what KIT digital believes are the top 8 current and future trends in social TV
Trends : The top 8 current and future trends in social TV / KIT digital Read More »
Source: boingboing.net via Will on Pinterest
Very clever use of QR codes from the chaps at Guinness Read More »
INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour.
How to earn points to spend at the cinema, or in your local Marks & Spencer store Read More »
wagamama is rolling out ‘blippable’ Augmented Reality-enabled placemats in its 80 UK restaurants. The campaign will run from 7 May until 3 June, and encourages diners – with the opportunity to win a free meal – to scan the placeholders
The first time any UK restaurant chain has used Augmented Reality in its venues Read More »
Mobile Marketing Magazine reports ..Facebook acquired Glancee late on Friday, expanding its mobile capabilities in the run up to a historic IPO. Financial details of the deal were undisclosed, but it appears to primarily be a talent grab.
“Glancee is serendipity on steroids and it’s now joining Facebook” Read More »
Brian Clark writes …No. And yes. It depends on how you do it. Some people do it horrendously wrong. Let’s take a look.
Q. Is commenting on blogs a smart strategy? How comments can lead to real traffic Read More »
