TheMarketingblog

Mobile/Tablet

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created with […]

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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking,

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YOC forms tripartite agreement with Future and Appetite

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can

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Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

FMCG sector struggles most to reach targets Mobile tends to be better than desktop at hitting target audiences Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+

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New research from equimedia reveals that over nine in ten of Mum’s favourite brands offer poor mobile experience

According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017

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LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

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Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the

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‘Fresh’ research on mobile marketing and the customer experience

Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83%­ 51% of sales

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Combining digital marketing with offline marketing

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then. Practically everything we do has some form of online component nowadays, whether that is

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