Heinz Marketing write … Some of our favorite B2B sales & marketing posts from around the Web.
http://contentcuration.tumblr.com/post/123712487657/customer-response-to-the-m-s-website-improvements
M&S to keynote the 10th Internet Retailing Conference Read More »
In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby Just as the customer
The IAB UK’s second annual study on how online display ads are bought, reveals that programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn. “…the general perception among media owners is that online
http://contentcuration.tumblr.com/post/122420087567/conversion-conference-the-leading-conversion
News from the BBC, The Digital Education Show, Helix Event and Digital Events in London
News from the BBC, The Digital Education Show, Helix Event and Digital Events in London Read More »
Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US. The new research study titled “What’s My Worth”, looks for the first time
“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media Read More »
Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market,
Exponential again awarded JICWEBS seal for brand safety online Read More »
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
JICWEBS publishes best practices guidelines to tackle online ad fraud Read More »
PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness. Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid
PPC : ‘Which ad is working the best?’ Read More »
