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AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at

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Driving digital business transformation for industry leadership : An IT perspective | Quadient

Driving Digital Business Transformation for Industry Leadership: An IT Perspective | Quadient https://t.co/ir37EScwLg pic.twitter.com/BOHkoI2ahh — Will Corry (@slievemore) August 11, 2018

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“What social media tool is your all-time, desert-island, can’t-live-without favourite?”

  Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming. What if you could ask today’s influential online marketers one question: “What

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British TV isn’t the same as American productions. It’s different

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing. I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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New analysis shows that quality journalism continues to win the war on attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality,

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How to increase engagement on social media? 7 infallible tips!

How to increase engagement on social media? 7 infallible tips! In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post,

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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

Here’s industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation. Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended

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World Media Awards 2018 shortlist revealed

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta,

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