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New : This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data

Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation The book includes some fascinating real life examples of how brands are using technologies, and exclusive interviews with world-leading experts to get insights […]

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Online video overtakes banner ad spend for first time: PwC/IAB

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study.

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Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

Have you ever wanted to record video footage from your iPad either to capture part of a certain app, some in-game footage, or perhaps even a video that you’re watching there? Unfortunately it isn’t as easy as you might think,

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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking,

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Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the

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A new campaign for the early detection of breast cancer and against censorship.

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful

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“Everyday mums are powerful allies for brands” … Talk to Mums

Everyday Mums are Powerful Allies for Brands Today’s mums account for a whopping 75% of all household purchasing decisions. They’re aged 20 to 50 so we’re talking Millennials and Gen Xs They’re into beauty, health, fitness, and much more And they

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to

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Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

First in series features Michelin Starred Angela Hartnett MBE   As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, today launches its ‘Chefs Talks’ social platform – an exciting series of up

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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She

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