7 simple but effective tips for video marketing Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating […]
64% of users are more likely to buy a product online after watching a video Read More »
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the
Movers and Groovers : IAB UK appoints Jon Mew as CEO Read More »
MRM Meteorite leads DMA Awards nominations MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia Read More »
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs.
Research : PwC/IAB: Mobile display spend overtakes PC for first time Read More »
Main picture .. ShiftForward’s CEO, Paulo Cunha, AudienceScience, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory
New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content. From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers
[Infographic] : New research from AOL reveals key consumer behaviours Read More »
The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film – one that lets the viewer experience what it might be like to grow up with sight loss
New capital helps put international expansion plans into action Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the
Meetrics receives third funding round for digital ad effectiveness platform Read More »
Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014.
What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience Read More »
