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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

How Marketing ideas Have Changed over the last 100 years on @BridgesAds https://t.co/QQ9HhOmU7N … Retweet pic.twitter.com/89hF4nR5Xs — Will Corry (@slievemore) July 23, 2016

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A virtuous circle of publisher partnership … Fiare

Interesting article about Fiare customers Time Inc. and Dennis Publishing The UK launch of Fiare – allowing online publishers to integrate marketplaces into their editorial websites as a new way of monetising – we’ve compiled an opinion article around what

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APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead

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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed. Inbound Marketing works to earn

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed Read More »

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

Did you know that ‘influencer marketing’ is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder Finding new influencers with a highly engaged following loyal to the brand is more important than working with

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Is your company having trouble achieving its marketing goals?

How Branding Experts Can Help You Achieve Marketing Goals? Is your company having trouble achieving its marketing goals? Have you tried several marketing campaigns with little, or no results? If so, the problem may not be with the type of

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Are you playing hide and seek with prospective customers?

Are you playing hide and seek with prospective customers? Or perhaps you’re hoping they are telepathic? Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel,

Are you playing hide and seek with prospective customers? Read More »