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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea […]

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present? Read More »

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

The Post Office is harnessing one-time social media trailblazer – Klout – to help it work out who it should be prioritising online and who could be useful in future marketing campaigns. Question from the Editor of theMarketingblog to the Post

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online Read More »

More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

More than a fifth of UK retail sales took place online in May for the fifth month in a row https://t.co/8XZ6z72KXU — Will Corry (@slievemore) June 7, 2016

More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing Read More »

How many inbound leads are needed to reach your financial targets & provide real ROI?

Inbound Marketing ROI [Calculator] How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out … [no email required] Graphics by Shutterstock

How many inbound leads are needed to reach your financial targets & provide real ROI? Read More »

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

[eBook] A CMO’s Guide To Inbound Marketing ROI For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares,

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook Read More »

Visualise & Inception VR deliver 3D 360 music video for singer songwriter, Kyla La Grange

Visualise, the virtual reality specialist, today announces its latest VR experience with Inception VR (currently in beta phase), a leading publisher and destination for VR entertainment content, having filmed and produced a cinematic stereoscopic 360 music video for singer songwriter

Visualise & Inception VR deliver 3D 360 music video for singer songwriter, Kyla La Grange Read More »

Shopping : Do you know what ‘Webrooming’ means?

‘In-store pickups pick up’ Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in

Shopping : Do you know what ‘Webrooming’ means? Read More »

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

TX write … The Judges Panel met to shortlist brand for TX’s inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions. Our inaugural eXchange Awards celebrate brands

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards Read More »

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

“Learn with Google Day” Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount Read More »

Events : Be sure not to miss B3’s CEO, @Tim_Grice at this year’s @SMX_London

Be sure not to miss B3’s CEO, @Tim_Grice at this year’s @SMX_London – https://t.co/37qLEmJvhS pic.twitter.com/UMvKCIzogA — Branded3 (@Branded_3) April 18, 2016

Events : Be sure not to miss B3’s CEO, @Tim_Grice at this year’s @SMX_London Read More »