In a bid to capture the attention of Gen Z, brands are increasingly adopting youthful and trendy tones in their marketing campaigns. However, new research from global insights firm GWI reveals a disconnect between what marketers want and what consumers […]
Marketers’ Obsession with Youth Risks Alienating Consumers, New Research Reveals Read More »
Greenpeace UK has released a powerful new film today, taking direct aim at beauty giant Dove for its role in plastic pollution. The film, directed by BAFTA-nominated filmmaker Alice Russell, delivers a scathing critique of Dove’s environmental impact, accusing the
Greenpeace UK Targets Dove in New Film Exposing Brand’s Plastic Pollution Read More »
In the world of eCommerce, statistics paint a challenging picture: nearly 80% of startups fail. With more young people entering the entrepreneurial space, it’s crucial to understand how to improve your chances of success. Wix.com, a leader in website building,
How Young Entrepreneurs Can Boost eCommerce Success: Expert Advice and Common Pitfalls Read More »
We’ve all been there. You sit down at your desk, open your email, and an avalanche of unread emails immediately bombards you. Some are urgent, most are spam, and some are those not-so-important newsletters you forgot to unsubscribe from months
How to Manage Your Email Workflow: A Guide to Getting Control of Your Inbox Read More »
Seventy-seven percent of global businesses are actively pursuing the use of artificial intelligence (AI). Yet, despite this widespread adoption, an astonishing 91% of organizations admit they are unprepared to manage the risks AI introduces. Indusface, a leading application security SaaS
Which UK Industries Are Leading in AI Adoption? Read More »
Creative Fabrica’s new feature, CF Flow, is here to revolutionize your design process! Whether you’re crafting eye-catching social media posts, custom invitations, or unique print-on-demand products, Flow offers you an intuitive and powerful tool to create high-quality image assets effortlessly.
Discover the Power of CF Flow: Your Free AI Generator for Stunning Designs Read More »
Channel 5 and its free streaming service, My5, are set to undergo an exciting transformation in 2025, uniting under a single brand: 5. This unified identity will streamline access across linear TV, streaming, and digital platforms, making it easier than
Channel 5 to relaunch as 5 Read More »
In the ever-evolving landscape of digital marketing, businesses continuously search for strategies that will best connect them with their audiences. Amid this quest, two terms frequently emerge: SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization). While these concepts might
SEO vs. CRO: Why Both Are Essential for Your Digital Marketing Success Read More »
The UK Scale-up Visa is an opportunity for fast-growing organisations to drive their expansion efforts by hiring skilled talent from overseas that is often in short supply domestically. If you are an international marketing specialist invited to the UK via
In today’s competitive business landscape, identifying and engaging high-value customers has become more critical than ever. Account-based marketing (ABM) offers a strategic approach to target these lucrative accounts with precision and efficiency. This guide delves into the most effective ABM
Mastering Account-Based Marketing Strategies Read More »
