Optimizely, a frontrunner in digital experience platforms (DXP), has introduced its latest innovation: a SaaS CMS featuring the cutting-edge Visual Builder. This launch signifies a significant step in expanding the company’s offerings, giving users the flexibility to choose between SaaS […]
Optimizely Unveils Revolutionary SaaS CMS with Visual Builder Read More »
As the digital marketing world braces for a monumental shift, a recent survey conducted by Optimizely, a leading digital experience platform (DXP) provider, has revealed a startling truth: 97% of executives feel unprepared for the impending elimination of cookies. This
Navigating a Cookie-less Future: Digital Marketing in Flux Read More »
In the dynamic landscape of digital marketing, email marketing software has emerged as an indispensable tool for businesses of all sizes. From small startups to colossal corporations, this technology has transformed the way companies connect with their audiences, driving engagement,
Unlocking the Power of Email Marketing Software: Revolutionizing Business Communication Read More »
A new report from Optimizely, highlights the growing integration of AI in marketing strategies across the UK. The report, titled “Tested to Perfection,” shows that 65% of UK marketers now use AI in their experimentation approaches, with 45% having adopted
Optimizely Report Reveals AI Adoption Boosts UK Marketing Experimentation Read More »
One of the primary benefits of DEM is its ability to improve the user satisfaction. By ensuring that applications perform consistently, businesses can provide a smooth and enjoyable user experience. This proactive approach to issue resolution means that potential online
What is Digital Experience Monitoring? Read More »
In today’s digital landscape, blogs have become a crucial aspect of content marketing strategies. From improving search engine rankings to establishing brand authority, the significance of blogs in the marketing arsenal cannot be overstated. Let’s delve deeper into why blogging
What is the Role of Blogs in Content Marketing? Read More »
Contentsquare, the global leader in digital analytics, has launched its innovative Experience Intelligence platform, promising to transform how businesses understand and enhance customer journeys. This new platform unites four previously separate analytics areas—Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM),
Contentsquare Unveils Groundbreaking Experience Intelligence Platform Read More »
If TikTok is a new social media playing field for you, you’re probably overwhelmed with the decisions you have to make when setting up an account. Inquiries like, “What content will you create?” and “What audiences will you aim to
Each year, brands stumble into controversy over their ad campaigns, whether through unsubstantiated claims, inadvertent support for harmful stereotypes, or marketing age-restricted products inappropriately. In the UK, the Financial Conduct Authority (FCA) ensures financial adverts are fair and not misleading,
Inside 5 of 2024’s UK Banned Adverts Read More »
In the ever-evolving digital marketing landscape, lead generation remains a cornerstone for businesses striving to expand their customer base and drive growth. According to HubSpot, 6 in 10 marketers prioritize generating business leads. For many, this means they’ve mastered the
Mastering Advanced Digital Lead Generation Strategies Read More »
