TheMarketingblog

Digital Marketing

Effortless File Transfers: Your Ultimate Solution for Sharing Photos, Videos, and More

In today’s digital age, the need for quick, secure, and efficient file transfers is more crucial than ever. Whether you’re sharing cherished family photos, collaborating on creative projects, or simply backing up important files, having a reliable file transfer service […]

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Creating effective strategies under tight deadlines

In today’s fast-paced era, creating and executing effective strategies within tight deadlines is more important than ever. The rapid evolution of the market landscape and consumer preferences requires marketing professionals to stay on top of trends, be adaptable, and deliver

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Single digit recovery for digital marketing service agencies in 2024 fueled by improving economic conditions

While the digital services industry faced challenges in 2023, there are signs of recovery and growth in 2024, with a focus on building integrated capabilities, leveraging AI and driving scale through M&A. According to research recently undertaken by JEGI CLARITY

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The power of creating customized experiences for consumers who value privacy

It’s no secret that personalization has become one of the main priorities for marketers. Previously personalization has been appreciated, but thanks to ever-evolving consumer needs, traditional mass marketing tactics are being replaced by hyper-personalized campaigns that cater to consumers’ individual

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UK Marketers Set to Boost Budgets Despite Economic Challenges

Nielsen, a global leader in audience measurement, data, and analytics, has released its sixth global Annual Marketing Report, providing crucial insights into the priorities and strategies of marketers for 2024 and beyond. The report, based on a survey of nearly

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How to identify whether social media advertising is the right fit for your business

With 76% of consumers confirming that they’ve purchased a product they saw on a social media post, it’s easy to see why everyone wants to give paid advertising a go. But, despite the success stories of influencers selling out entire

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New UK forecasts show ad market’s value is set to reach£38.8bn this year and top £40bn by 2025

The latest report from the Advertising Association and WARC sheds light on the current state and future projections of the UK advertising market. Here are the key takeaways: Media 2022£m 2023£m 2023year-on-year % change 2024(f)year-on-year % change 2025(f)year-on-year % change

New UK forecasts show ad market’s value is set to reach£38.8bn this year and top £40bn by 2025 Read More »