Noboy dies – nobody gets hurt. Academy Award winning director James Marsh being interviewed says .. ‘Oh, the troubles in Northern Ireland! Isn’t that an exhausting and slightly depressing area to be thinking about?’ But here there was this great universal […]
BSkyB profits increased 17% in the year ending June 30, boosted by high demand for its broadband service, in what the company is describing as a record quarter. BSkyB’s pre-tax profits rose to GBP1.19bn (USD1.8bn) during the period, fuelled by a
BSkyB profits up 17% as it moves into TV streaming Read More »
In a blow to alcohol marketers, the health committee’s report on the Government’s Alcohol Strategy included a number of recommendations aimed at tightening up the rules governing drinks advertising.
New report : Tightening up the rules governing drinks advertising Read More »
Air New Zealand is the official airline of Middle-earth with the announcement of a global two-movie partnership with The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, from New Line Cinema and Metro-Goldwyn-Mayer.
The Walt Disney Company has confirmed its attendance at this year’s Brand Licensing Europe, to be held October 16-18 at London’s Olympia exhibition hall.
The Walt Disney Company joins a 200-strong exhibitor line-up at Brand Licensing Europe Read More »
A video that shows what appears to be security camera footage of good deeds done the world over ends with a Coke sign off. It’s the work of Coke Latin America and was produced by Landia. Some have questioned whether
Let´s look at the world a little differently: Good deeds done the world over (video) Read More »
According to PwC’s latest Global Entertainment & Media Outlook 2012-2016, the UK entertainment and media (E&M) market will grow by 3.1% compounded annually (CAGR) from 2012 – 2016 to a value of £63 billion. In 2011, the UK had the
Kellogg’s is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand. Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate. The 3D interactive cinema
“Rice Krispie Squares” – The first 3D cinema ad that can be tasted / Kellogg’s Read More »
DDB UK is out with new work for VW’s See Film Differently campaign which supports independent cinema. Each of three spots opens with “Some of the most famous moments in cinema were never scripted. They then veer off in three
“Funny how the films chosen for this campaign are far from independent” (video) Read More »
Coca Cola hosted a ‘Lucky Strike’ style secret gig recently as part of their involvement with the Olympics. Watch the video
See how advertising is going niche rather than the traditional mass reach route (video) Read More »
