Marketing budgets are getting tighter. Before the pandemic, businesses typically spent about 11% of their revenue on marketing. Now, in 2024, that number has dropped to just 7.7%. When budgets shrink, marketing is often the first to get cut. Why? […]
From Clicks to Customer Value: How to Measure What Really Matters in Marketing Read More »
Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s
AI has been the talk of the town for the past two years with the rise of generative AI. And it’s not going away, 2025 is going to be the year of real game changers. Beyond productivity, AI will change
2025: The Year AI Goes Big Read More »
TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
In the era of digital media, success on social platforms isn’t just about throwing content into the void and hoping for the best. It’s about precision, strategy, and—perhaps most importantly—data. Among the latest trends driving this precision is artificial intelligence
Using AI to Analyze Successful Posts: Unlocking the Secrets of Online Engagement Read More »
Online retailers must reassess how they target shoppers, as half (50%) of UK consumers say the digital content they receive from retailers is “irrelevant.” New research from Optimizely, a leading digital experience platform (DXP), revealed this ahead of this year’s
Half of UK consumers say the digital content they receive from retailers is irrelevant Read More »
In the world of eCommerce, statistics paint a challenging picture: nearly 80% of startups fail. With more young people entering the entrepreneurial space, it’s crucial to understand how to improve your chances of success. Wix.com, a leader in website building,
How Young Entrepreneurs Can Boost eCommerce Success: Expert Advice and Common Pitfalls Read More »
In the business landscape of digital marketing, an effective content marketing strategy is the linchpin that can set your business apart from the competition. With consumers increasingly turning to online channels for information and entertainment, creating compelling and valuable content
How to Develop an Effective Content Marketing Strategy for Your Business Read More »
