I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t […]
Who Is the Girl in the Advert for Miss Dior? The Timeless Elegance of Natalie Portman In the world of fragrance ads, few campaigns capture the imagination quite like Miss Dior perfume. A scent that embodies femininity, freedom, and romance,
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Bella Poarch’s lip-syncing video to the song “M to the B” by Millie B is the most liked TikTok video of all time. This short little video posted in August 2020 went viral & got almost 50 million likes and
The Most-Liked TikTok Video of All Time: Bella Poarch’s Viral Success Read More »
A groundbreaking global study has just revealed a game-changer in retail advertising—convenience stores may be the secret weapon for brands looking to make a lasting impact. New research from the Co-op Media Network (CMN), in partnership with eye-tracking specialists Lumen
Marketing budgets are getting tighter. Before the pandemic, businesses typically spent about 11% of their revenue on marketing. Now, in 2024, that number has dropped to just 7.7%. When budgets shrink, marketing is often the first to get cut. Why?
From Clicks to Customer Value: How to Measure What Really Matters in Marketing Read More »
Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s
AI has been the talk of the town for the past two years with the rise of generative AI. And it’s not going away, 2025 is going to be the year of real game changers. Beyond productivity, AI will change
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TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
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As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
