Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially […]
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, according to recent insights from Optimizely, a leading provider of digital experience platforms (DXP). This research highlights how marketers are
Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals Read More »
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience Read More »
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today’s market. Combining cutting-edge features like collaboration tools, contextual
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London Read More »
Online retailers must reassess how they target shoppers, as half (50%) of UK consumers say the digital content they receive from retailers is “irrelevant.” New research from Optimizely, a leading digital experience platform (DXP), revealed this ahead of this year’s
Half of UK consumers say the digital content they receive from retailers is irrelevant Read More »
An excerpt from Insights on the Brink: Revitalizing the Market Research and Analytics Industry by Brett Townsend and Tim Hoskins If you look at any great story, there are elements they all have: a main character, a want or need,
How to Tell a Story That Matters Read More »
In a bid to capture the attention of Gen Z, brands are increasingly adopting youthful and trendy tones in their marketing campaigns. However, new research from global insights firm GWI reveals a disconnect between what marketers want and what consumers
Marketers’ Obsession with Youth Risks Alienating Consumers, New Research Reveals Read More »
Greenpeace UK has released a powerful new film today, taking direct aim at beauty giant Dove for its role in plastic pollution. The film, directed by BAFTA-nominated filmmaker Alice Russell, delivers a scathing critique of Dove’s environmental impact, accusing the
Greenpeace UK Targets Dove in New Film Exposing Brand’s Plastic Pollution Read More »
In the world of eCommerce, statistics paint a challenging picture: nearly 80% of startups fail. With more young people entering the entrepreneurial space, it’s crucial to understand how to improve your chances of success. Wix.com, a leader in website building,
How Young Entrepreneurs Can Boost eCommerce Success: Expert Advice and Common Pitfalls Read More »
