AI has been the talk of the town for the past two years with the rise of generative AI. And it’s not going away, 2025 is going to be the year of real game changers. Beyond productivity, AI will change […]
2025: The Year AI Goes Big Read More »
Consumers want experiences they can actively control, not just catchy ads. Brands must take an agile, data-first, and privacy-first stance to stay ahead of the competition. To generate the kind of significant interactions that propel growth, this entails investing in
Why AI, data, and agility will shape the marketing landscape in 2025 Read More »
TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the
Who Is the Girl in the Apple Commercial Read More »
In the crowded arena of mobile marketing, one company is breaking away from the pack. Gamelight, the largest Rewarded Marketing Platform for Mobile Games, is redefining user acquisition with innovative AI technology. With its innovative approach, mobile marketers can now
Revolutionizing Mobile Game User Acquisition with Next-Gen AI Targeting Read More »
The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one
AI and the new era for creatives Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
