As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are […]
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the
Who Is the Girl in the Apple Commercial Read More »
The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one
AI and the new era for creatives Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, according to recent insights from Optimizely, a leading provider of digital experience platforms (DXP). This research highlights how marketers are
Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals Read More »
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience Read More »
In the era of digital media, success on social platforms isn’t just about throwing content into the void and hoping for the best. It’s about precision, strategy, and—perhaps most importantly—data. Among the latest trends driving this precision is artificial intelligence
Using AI to Analyze Successful Posts: Unlocking the Secrets of Online Engagement Read More »
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today’s market. Combining cutting-edge features like collaboration tools, contextual
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London Read More »
