TheMarketingblog – Morrisons Slash Prices, BrewDog, Your Family History, Google’s Matt Cutts, Viral Video Marketing, Exponential, SMX London, Rakuten Marketing
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Lead Article
Morrisons : The price of 1,200 everyday food essentials slashed in price war
Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit. The move by Britain’s fourth biggest supermarket is part of a £1billion
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Google’s Matt Cutts: Small sites can beat large sites in search results
From searchenginewatch.com If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat
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“The game has changed because the consumer’s purchase journey has become so fragmented” – Seth Richardson, CEO of DC Storm
What’s next for attribution? Industry leaders discuss latest innovations. Brands and publishers debate changes in attribution at annual industry event Over 400 leading and emerging brands attended Rakuten Marketing’s annual Symposium conference to debate hot industry topics and share insights
Exponential to be headline sponsor of IAB Engage 10th anniversary
Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers
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TheMarketingblog – Max Clifford antics, M&S £150m Website News, UK Advertising Spend, Rory Sutherland, SMX London, Catherine Becker – adconnection, The Grocery Eye, How to Academy, Jeff Bezos
Make your prospects stop…read… think… behave… differently From app.flashissue.com This is the latest issue of theMarketingblog newsletter. Call Will Corry 01784 434 412 if you want your success story loaded into the next issue.
Technology innovation may be on the rise, but accessibility remains an issue for the disabled community
Robin Christopherson, Head of Digital Inclusion, AbilityNet writes … It is widely accepted that technology has the power to transform lives, which for the biggest minority group in the world – those with disabilities – means a potential transformation that
Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather
From www.howtoacademy.com Nudge – New lessons from Behavioural Economics 11.06.2014: Daytime Event, 10am-12pm, Buy tickets etc. @howtoacademy Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking
Shift to digital will push UK advertising to a record £20bn+ in 2015 / Comment by Tim Lefroy and Pierre Naggar
UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc London, 28th April 2014: New UK advertising forecasts are
Make your prospects stop…read… think… behave… differently
Our (a) all new brand identity, (b) our results positioning (c) the content strategy plan http://t.co/eIoFDYCIOZ pic.twitter.com/c49GdTWYIp — Will Corry (@slievemore) April 27, 2014
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