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Native in-stream ads will soon dominate social media advertising

Depending on who you talk to, native advertising has manydefinitions. In the context of social media, we definenative advertising as: Ads that are seamlessly integratedinto a user’s feed and are nearly indistinguishable from organic content.

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Video : Greggs puts its coffee to the test in #TopSecret campaign

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message. The integrated campaign which comprises radio, national press, PR, interactive mobile advertising

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