Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s […]
We are in an era where every penny counts. Departments across businesses are feeling the pinch as budgets tighten – and marketing is too often first on the chopping block. Preceding the pandemic, average marketing spend was around 11% of
TikTok has quietly evolved from a platform known for dance trends and viral memes to a data-rich advertising powerhouse, projected to generate $35.66 billion in ad revenue by 2026. With over 1 billion active users—92% of whom take actionable steps
Why CMOs Can’t Afford to Ignore TikTok Read More »
As we enter 2025 the marketing landscape is changing. Driven by technology, changing privacy laws and consumer expectations the position-less marketer is here. This new type of marketer combines creativity, analytics and strategy to deliver customer centric campaigns that are
2025 Marketing Predictions: The Position-Less Marketer and Customer-Centric Strategies Read More »
If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the
Who Is the Girl in the Apple Commercial Read More »
The advent of the Internet has had a significant impact on globalization and completely changed how we communicate, learn, and work. However, it seems that the Internet is only ‘stage one’ in a much bigger technological revolution – the one
AI and the new era for creatives Read More »
Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven. AI has moved from being an analytics tool behind the scenes to a front-and-center game changer thanks to advances in natural language
The B2B Marketing AI Revolution: Grow and Optimize Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience Read More »
