Executives often talk about “transformation” to signal the need for significant changes in their organizations. However, according to Emergn’s latest research, while employees understand the necessity for change, the way these transformations are executed leaves them deeply dissatisfied—so much so […]
More than 75% of Sales and Marketing Transformation projects Fail Read More »
Free trials have become a powerful tool for e-commerce sellers, with over a quarter of them embracing this strategy in 2023. These trials give potential customers a taste of a product without any cost, hoping they will eventually pay to
Unlocking the Power of 30-Day Free Trials: Why They Outshine Shorter Alternatives Read More »
In today’s competitive business landscape, identifying and engaging high-value customers has become more critical than ever. Account-based marketing (ABM) offers a strategic approach to target these lucrative accounts with precision and efficiency. This guide delves into the most effective ABM
Mastering Account-Based Marketing Strategies Read More »
Introduction The Readout, a quarterly trends and learnings report by Nest Commerce, derives its insights from aggregated advertising data across Nest’s portfolio of ecommerce clients. Drawing on global ad data from over 40 ecommerce brands, Nest manages an annual media
Ecommerce Advertising Trends: Nest Commerce’s Latest Insights Read More »
Optimizely, a frontrunner in digital experience platforms (DXP), has introduced its latest innovation: a SaaS CMS featuring the cutting-edge Visual Builder. This launch signifies a significant step in expanding the company’s offerings, giving users the flexibility to choose between SaaS
Optimizely Unveils Revolutionary SaaS CMS with Visual Builder Read More »
As the digital marketing world braces for a monumental shift, a recent survey conducted by Optimizely, a leading digital experience platform (DXP) provider, has revealed a startling truth: 97% of executives feel unprepared for the impending elimination of cookies. This
Navigating a Cookie-less Future: Digital Marketing in Flux Read More »
A new report from Optimizely, highlights the growing integration of AI in marketing strategies across the UK. The report, titled “Tested to Perfection,” shows that 65% of UK marketers now use AI in their experimentation approaches, with 45% having adopted
Optimizely Report Reveals AI Adoption Boosts UK Marketing Experimentation Read More »
What is Digital Experience Analytics? Digital experience analytics (DEA) has emerged as an essential tool for businesses aiming to understand and enhance user interactions with their digital platforms. DEA involves a detailed examination of user behavior on websites and apps
Unlocking the Power of Digital Experience Analytics Read More »
In today’s digital age, businesses are constantly seeking innovative ways to engage with their customers and stay ahead of the competition. Amid the plethora of marketing strategies available, text message marketing has emerged as a powerful tool that offers direct,
The Power of Text Message Marketing: Revolutionizing Customer Engagement Read More »
In today’s dynamic retail environment, the key to capturing and retaining consumer attention lies in omnichannel marketing. Whether you’re walking into a store or swiping on a mobile app, every interaction plays a role in your purchasing decisions. Brands that
Mastering Omnichannel Marketing: The Future of Consumer Engagement Read More »
