50 Great Social Media Screw-Ups
Mark Pigou writes …All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook.
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Retail News
Nuggets : Glow Europe B.V : Alexis Venn : Shopitize : Deloitte : Royal Opera House
Glow Europe B.V. today announces the opening of a London division which will be headed up by newly appointed UK Sales Director, Alexis Venn.
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Dulux has found the town with the least amount of sex – is it your town?
Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs. Watch the new video
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UK Spends £292 Million On Daily Deals In Just Six Months
In just six months (July-Dec 2011) UK consumers spent an incredible £292.5 million on daily deal websites, buying everything from mattresses to bikini waxes and saving an average of 56 per cent on their purchases, or £375 million.
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O2’s latest “cloying TV advert”
I doubt that Malvina Reynolds would have thought much of her clever, understated satirical song “Little Boxes” being used by O2 for its latest, cloying TV advert. Martin, 12th March 2012
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‘I paid a heavy price’ Alastair Campbell on drink
Alastair Campbell, Tony Blair’s former spokesman, examines the British middle class’s troubled relationship with alcohol and his own long and complicated history with drink.
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Retail Fraud Conference / Fraud prevention within the retail and online environment
Retail Fraud Conference 2012 According to the Centre for Retail Research*, the cost of retail crime is escalating Shrinkage (stock loss caused by crime, waste and error) rose to 1.37% of sales in 2011 compared to 1.29% in 2010.
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Why is the same social network so appealing to crafters in one country and venture capitalists in another?
Check out the visual breakdown If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and
Mobile ethnography – bridging the gap between actual and reported behaviour
Emma Bennett, Marketing Manager at SPA Future Thinking reports…Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.
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