A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement […]
New survey shows content campaigns are being measured using wrong KPIs Read More »
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at
AudienceProject launches first individually-based addressable TV measurement Read More »
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality,
New analysis shows that quality journalism continues to win the war on attention Read More »
Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers
LiveRamp now available to publishers Read More »
A few years ago, social networking sites were seen as ways for people to connect with each other. Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were
Social Media Revamp: How to restart your social media campaign Read More »
Every type of business needs a good marketing strategy. Otherwise, a business will fail to reach their maximum revenue. Finding the right marketing techniques can be a tedious process. You might need to make extensive researches or even try those
Marketscan Wins ‘Outstanding Data Provider’ For A Record 5th Year! on @Marketscan https://t.co/ZDiy9SWmxo retweet pic.twitter.com/3PUG0eVGtB — Will Corry (@slievemore) October 7, 2016
Congrats : Marketscan wins ‘Outstanding Data Provider’ for a record 5th year Read More »
Main picture .. ShiftForward’s CEO, Paulo Cunha, AudienceScience, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory
Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices,
Hitwise reveals 60% of travel searches begin on mobile Read More »
A Step by Step Guide to Planning an Effective Inbound Marketing Strategy Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed. Inbound Marketing works to earn
