Early tests see cost per customer acquisition falling by 75% Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.
Thomas Cook Airlines launches its first programmatic ad campaign Read More »
Asda has launched the world’s first Rich Ad Messaging campaign. Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the
How Asda is changing the message for mobile advertising Read More »
Enjoying the last day of @TheGadgetShow with our friends @Telegraph @TelegraphNews showcasing their new tablet App pic.twitter.com/JiSaWblQaF — Giant iTab (@TheGiantiTab) April 12, 2015
Enjoying the last day of @TheGadgetShow …. Giant iTab Read More »
Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing
ad:tech London – Call For Papers Now Open Would you like to speak alongside the brand, agency and media elite at ad:tech London this year? You have until 5pm, Friday 12 June to submit your paper to speak at the
Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.
"Using Research to reduce ‘Lost Sales’ and fix Broken Sales Processes" by @insight_Jeff on @LinkedIn https://t.co/9H47RRzvDK — Will Corry (@slievemore) April 11, 2015
Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here
FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole
Use the code ‘themarketingblog’ and grab a 50% discount Conversion World is the first conversion optimisation conference of it’s kind – a virtual conference that anyone can attend from anywhere in the world on any device. Featuring 30 of the
13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount Read More »
