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Metrics

MRC accredits Tremor Video for Viewable Impressions and Completions

Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics Video ad technology company Tremor Video today announced it has received accreditation by the Media Rating Council (MRC) for its measurement of viewable video ad impressions and related […]

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Download the free Digital Marketing Forecaster for Excel / Lead Forensics

  Forecast right, and your well on your way to #digitalmarketing success. Here’s how: http://t.co/8roKpMxB7h pic.twitter.com/DbpAWbd0kU — Lead Forensics (@LeadForensics) March 14, 2015

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Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter

Happy Healthy Families Blog Brunch / April 24th 2015 / 10am -2 pm / Talk to Mums

Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter Read More »

Why brands need to offer last minute inspiration in the run up to Mother’s Day

Here are  some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of

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Mums buy for themselves, the kids, the family as well as influencing friends and other families

Talk to Mums is a new agency connecting brands with mums online and offline. Talk to Mums offers a format for brands to create more impactful conversations with Mums by brand ambassador programs, product sampling programs, events and ultimately direct and

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@etailexpo has 7,000 attendees: 5 important reasons why you should be one of them

IRX 2015 http://snip.ly/jDwX The @etailexpo has over 7,000 attendees: 5 reasons why you should be one of them #IRX15 More articles, stories  etc. from theMarketingblog about IRX 2015

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national

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Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign. Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey Amplience today

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