Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques
Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend Read More »
Tremor Video announces Sue Hunt as new EMEA MD to drive programmatic offering Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic. Hunt, taking over
Movers and Groovers : Tremor Video announces Sue Hunt as new EMEA MD Read More »
It’s simple : Click on this graphic for the 50 news stories New : The Giant iTab / A big 50 article special
Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog Read More »
First programmatic business joins Advertising Association body
First programmatic business joins Advertising Association body Read More »
Amaze One – Seven Questions for Neil Evans, Managing Director, Amaze One Another one of theMarketingblog’s seven questions articles. This time we ask … How did Amaze One come into being? What do you mean by ‘out of the ordinary’? What’s
B2B Marketers : Want more quality leads for your sales team? Check this new ‘Engagement Marketing Plan’ Look at these sites etc. and imagine your content being featured and spotlighted there – producing results every week. Results your sales team
InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.
Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media Read More »
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on “paedeo and incest websites”, according to a report in The Sun, leading to questions about the efficacy of the media monitoring and
Dreams are not meant to remain dreams. Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life. Heineken asked consumers to share their dreams through Skype
Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar? Read More »
Brand Managers : Make sure you check this new ‘Talk to Mums’ newsletter
Brand Managers : 10 fresh articles you can use in the new ‘Talk to Mums’ newsletter Read More »
