TheMarketingblog

Mobile Marketing

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices The majority of mobile traffic and bookings comes from travellers […]

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices Read More »

Online video overtakes banner ad spend for first time: PwC/IAB

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study.

Online video overtakes banner ad spend for first time: PwC/IAB Read More »

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created with

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas Read More »

YOC forms tripartite agreement with Future and Appetite

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can

YOC forms tripartite agreement with Future and Appetite Read More »

LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

LiveRamp now available to publishers Read More »

Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the

Performics deepens Acxiom partnership in UK with LiveRamp integration Read More »

‘Fresh’ research on mobile marketing and the customer experience

Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83%­ 51% of sales

‘Fresh’ research on mobile marketing and the customer experience Read More »