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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea […]

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Basic SEO tips to get you started

“SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain

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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100 Read More »

London Fashion Week : “Twitter has become “so last season”

#LFW2016 : Social media stats from Greenlight Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015.

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Gocompare.com launches with Affiliate Window

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites. With the move to Affiliate Window, the brand plans

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Conversion World – 40% discount now available with the code ‘CROmarketingblog’

Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network. However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time

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Sky Store appoints Telegraph Hill to position Sky Store as home of Pre-Order

Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms. Telegraph Hill was selected as the agency for the Sky Store account after

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Research : John Lewis retains ‘top mobile retailer’ title

John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84% John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce

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#SMWF is excited to announce the launch of #DMWF – Digital Marketing World Forum

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which

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